A somewhat philosophic but very important article about how to get yuor users to love your app.

Love -

  • Intimacy - How the app allows users to connect with other people
  • Passion - makes users talk about it, share it and create their own environment around it
  • Commitment - Makes users cling to your app and open it at least once a week

I personally prefer Addiction to Love, when it comes to my apps. But even with love - even one of this componenets is enough to cenerate a lot of loyal users.

Full article, with tips on how to create intimacy, passion and commitment in your app:
https://getappcase.com/blog/marketing/make-users-love-your-app