5 marketing trends will be dominant in 2015, according to this post, which I definitely agree to:

  1. Display and Video Will See the Most Growth
  2. Content Marketing Will Go Mobile…Even More
  3. Marketers Will Realize the Importance of an Omnichannel Approach
  4. Mobile Marketing Platforms Will Enter the Spotlight
  5. Mobile Growth Slows - Focus Will Shift Towards New Technology

The rules of the game are constantly changing, even if you don't feel they are. Always keep track of what's happening.

Full article here:
https://www.linkedin.com/pulse/top-5-mobile-marketing-trends-watch-2015-hanit-marinov