Of course, not all the tips here fit all developers, but I found some of them very interesting.
- Integrate with a popular app
- Create a YouTube video
- Launch in an easier country
- Get listed in third party app stores
- Start sending emails
- Run a contest
- Change your colors
- Start a retargeting campaign
- A/B test your web site before conducting ASO
- Ask for feedback
I would say that sometimes using just one of these tips won't have a big influence on the number of app installs. But using some or all of these tips, if possible - would certainly increase your chances.
Number 3, in my eyes is the most important tip.
The full explanations can be found here: