A very nice post that explains how to use push notifications to generate better engagement, without actually pissing off your users.
- Consider the time of day you send the push notifications. Different times mean different response rate.
- Use analytics to understand your users and their response, and make your decisions based on it.
- Set a accurate criteria for your push notifications. Not a general one.
- Allow your users to turn it off.
Push ads are such an important tool, don't ignore it.