Following the last post, here are new trends about the app preview - the video.

Good important rules that explain what your video must have (1-3 most interesting, graphically attractive features. Use simple English) and what can be excluded (unimportant features, stuff that will not 'turn on' the user).

Read the full post here:
http://www.appsflyer.com/the-latest-app-store-conversion-rate-optimization-trends-app-previews/