Not really app reltaed tips. More like tips for most businesses. But they still match the app industry:

  • Plan for success - planning is key
  • Mobile app marketing is a different story, with different rules. Learn the rules before you 'play'.
  • Open communication channels (inside and outside of your mobile app)
  • Data is gold - rely on it when making a marketing decisions.
  • Don’t lay back and wait to get rich - it won't happen unless you constantly work hard.
  • Instant gratification does not go a long way

Full post here:
http://www.appgo2market.com/go-pro-six-app-marketing-rules-to-follow/