Very interesting article about scaling your marketing efforts in a short period of time, while using the right tools.
Main steps to take:
Prep work - preparation before the app launches:
Claim social media accounts.
App name & description
Create a user persona to get clear on your target audience
Implement analytics and behavioural tracking
Set up a basic website with a blog to promote your app and encourage sharing
Do some keyword research to find the most effective keywords (App Store Optimisation)
Open Apple Developer account/Google Play developer account
Set up a free MailChimp account to collect emails and keep people in the loop
Identifying key traffic sources:
Find traffic sources
Create a media list
Find relevant bloggers
Getting in touch
Planting the seed
Pitching your story:
Securing yourt story
Activate your network
Overall, very good tips and a nice strategic approach to app marketing. I definitely recommend it.
Full article here: