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  • How much are the publishers paid? posted

    I have noticed that the apps advertised in my app, when installed by the users, generate revenue for me. However, do I get paid for the number of clicks and impressions as well? If yes, then how much?
    And can someone please brief me over the terms CTR, CR, eCPM ?
    Thanks in advance :)

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  • @tech-brothers thanks for these questions. Here are a few answers:

    • You get paid for installs only. Every install has a different price to it, according to the advertisers decision, GEO, etc.
    • CTR - Clickthrough rate - the number of clicks on an ad divided by the number of times the ad is shown (impressions).
    • CR - Conversion rate - the number of installs divided by the number of clicks on the ad.
    • eCPM - eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results.

    Director of Partnerships & Community, Appnext
    | m: +972-52-3320008 | e: jonathan@appnext.com | Skype: yoni_raveh

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