My name is Emma Raz and I’m the On-Boarding Account Manager at Appnext.
For your question, yes you really do need tracking. A tracking system will tell you all the data about your campaign, including how many installations you have received. Thus, can't be omitted from the process.
You have a few options in regards to choosing a tracking system:
- Using appnext free SDK- you are welcome to implement our SDK into your app. The implementation is quite simple and easy to do (please note this apply for Android based apps only)
- 3rd party- appnext is integrated with all the big players in the market, such as MAT, Hasoffers, Adjust est. Hence, if you are already working with a tracking system you only need to generate a dedicated tracking link for appnext in their system and set our postback
- S2S (Server to Server)- you can have your server report directly to our server
I hope the above answers your questions. In any case you are welcome to contact me via skype (emma_raz) and I will do my best to answer any question you may have
All the best,