We are all used to thinking that iOS users are much more engaged, right? Use more, play more and most important - pay more.

Well, it seems we are all mistaken. At least when it comes to opening the average app, engagement is higher on Android. It just a matter of the right device - top tier Android devices are generating higher engagement rates then top tier iPhones (iPhone 6).

There are a lot of possible reason for this data, but the conclusion is one - Android users can be more engaged. Now the question is getting them to install your app on the right device.

See full report here: