Hi,

So, it appears that Android game users' LVT (LifeTime Value) is starting to catch up to iOS. An Android player used to be worth 20% of an iOS player. Now it's 60%. And when you calculate how much it costs to acquire a player, it looks like a very close battle. And let's not forget that these trends are not over yet.

So the full report here:
http://www.adweek.com/socialtimes/dau-up-android-games-nearly-as-profitable-as-ios/613646