Nice piece about promoting apps on Instagram. I guess it can be done. Most developers concentrate mostly on Facebook and Twitter. So this article shows why Instagram is improtant, and how to use it to your advantage.

Main tips:

  1. Only Post High Quality, Native Images
  2. Hashtags, Hashtags, Hashtags
  3. Understand The Audience
  4. Include Shortlinks To Get Traffic
  5. Utilize Text Overlays

Full article here:
https://blog.sensortower.com/blog/2014/12/16/5-essential-strategies-for-marketing-your-ios-or-android-app-on-instagram/