Very nice article on VB. Summary of the leading trends for 2015:
Greater focus on video
Stronger focus on social integration
Major global names partnering with locals for better reach
small meets big, in plain words.
A shift in traditional advertisement attributes
Incent traffic, ad filtering, native ads, localization.
Hitting app store ranks is harder than ever
More focused and rigorous drive of monetization
I like that :-)
Enhanced user control on advertisements
Still don't understasnd how it will be done.
Targeting specific users
Now that would be interesting.
Full article here: